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Tuesday, March 27, 2012

Computer chips in school uniforms alert parents if students cut class - KCPQ

Computer chips in school uniforms alert parents if students cut class

 "Twenty thousand students in 25 of Vitoria da Conquista's 213 public schools started using T-shirts with chips earlier this week, secretary Coriolano Moraes said by telephone. Radio frequency chips in "intelligent uniforms" let a computer know when children enter school and it sends a text message to their cell phones.

 Parents are also alerted if kids don't show up 20 minutes after classes begin with the following message: "Your child has still not arrived at school." "We noticed that many parents would bring their children to school but would not see if they actually entered the building because they always left in a hurry to get to work on time," Moraes said in a telephone interview. "They would always be surprised when told of the number times their children skipped class"

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Indian student wins YouTube Space Lab Asia-Pacific contest

Indian student wins YouTube Space Lab Asia-Pacific contest 

 "WASHINGTON: India's Sachin S Kukke is the Asia-Pacific region winner and one of the six global winners of the YouTube Space Lab 2012 contest for young people to design experiments that could be performed in outer space. The winners of the contest by YouTube and Lenovo, in cooperation with Space Adventures, NASA, ESA ( European Space Agency), and JAXA (Japan Aerospace Exploration Agency) were announced at a ceremony at the Newseum here Friday. Kukke's experiment explores transfer of heat in ferrofluid -- a special liquid that gets magnetized when subjected to a magnetic field.

 The study can benefit development of advanced cooling and heat transfer systems. A student of mechanical engineering at the BMS College for Engineering in Bangalore, Kukke called on Indian Ambassador to the US Nirupama Rao and shared his experience of conceptualising and carrying out innovative scientific experiments, an Indian Embassy release said."

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How to recruit international students in China

How to recruit international students in China

 "The branding and marketing techniques used to attract home students aren't going to cut it when recruiting overseas. Paul Hoskins explains how to differentiate yourself digitally in China

 UK universities will need vision, agility, leadership and commitment to attract Chinese students Photograph: Murdo Macleod It is evident to me having spent a lot of time in China that for the majority of UK universities, their overarching brand positioning is irrelevant to the Chinese market. The differentiating factors, all relevant in the UK, are invalid and misunderstood by the students they seek to attract as well as the agents that represent them in the marketplace.

  Chinese students have two main influencers when researching UK universities; the league tables, most specifically a university's performance in a particular subject area, and word of mouth. Note that US universities have been building their reputations in Asia for around 10 years longer than those in the UK, which means they benefit more from this type of exposure." 'via Blog this'